Privacy Policy

Last updated: 24-Mar-2024

1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors, individual customers, and customer personnel.

1.2 This policy applies where we are acting as a data controller with respect to the personal data of such persons; in other words, where we determine the purposes and means of the processing of that personal data.

1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website, we will ask you to consent to our use of cookies when you first visit our website.

1.4 In this policy, "we", "us" and "our" refer to Fluid Content DK. For more information about us, see Section 15.

2. The personal data that we collect

2.1 In this Section 2, we have set out the general categories of personal data that we process.

2.2 We may process data enabling us to get in touch with you ("contact data"). The contact data may include your name and email address. The source of the contact data is you and/or your employer through our contact forms or email newsletter forms.

2.3 We may process information contained in or relating to any communication that you send to us or that we send to you ("communication data"). The communication data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms.

2.4 We may process data about your use of our website ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking systems.

3. Purposes of processing and legal bases

3.1 In this Section 3, we have set out the purposes for which we may process personal data and the legal bases of the processing.

3.2 Operations - We may process your personal data for the purposes of operating our website and business. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

3.3 Relationships and communications - We may process contact data and/or communication data for the purposes of managing our relationships, communicating with you (excluding communicating for the purposes of direct marketing) by email, SMS, post, fax and/or telephone, providing support services and complaint handling. The legal basis for this processing is our legitimate interests, namely communications with our website visitors, individual customers, and customer personnel, the maintenance of relationships, and the proper administration of our website and business.

3.4 Research and analysis - We may process usage data for the purposes of researching and analyzing the use of our website, as well as researching and analyzing other interactions with our business. The legal basis for this processing is our legitimate interests, namely monitoring, supporting, improving, and securing our website and business generally.

3.5 Record keeping - We may process your personal data for the purposes of creating and maintaining our databases, back-up copies of our databases, and our business records generally. The legal basis for this processing is our legitimate interests, namely ensuring that we have access to all the information we need to properly and efficiently run our business in accordance with this policy.

3.6 Security - We may process your personal data for the purposes of security and the prevention of fraud and other criminal activity. The legal basis of this processing is our legitimate interests, namely the protection of our website and business, and the protection of others.

3.7 Legal claims - We may process your personal data where necessary for the establishment, exercise, or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights, and the legal rights of others.

3.8 Legal compliance and vital interests - We may also process your personal data where such processing is necessary for compliance with a legal obligation to which we are subject or in order to protect your vital interests or the vital interests of another natural person.

4. Disclosing your personal data to others

4.1 We may disclose your personal data to any member of our group of companies. This means our subsidiaries, our ultimate holding company, and all its subsidiaries insofar as reasonably necessary for the purposes and on the legal bases set out in this policy.

4.2 We may disclose your personal data to our suppliers or subcontractors insofar as reasonably necessary for providing our services according to our contracts.

4.3 In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise, or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

5. International transfers of your personal data

5.1 In this Section 5, we provide information about the circumstances in which your personal data, if you reside in the European Union, may be transferred to countries outside the European Economic Area (EEA).

5.2 Our website is hosted by Squarespace with servers in many different countries, including the United States. The competent data protection authorities have made an adequacy determination with respect to the data protection laws of each of these countries. Transfers will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the competent data protection authorities. You can view Squarespace’s privacy policy at https://www.squarespace.com/privacy.

6. Retaining and deleting personal data

6.1 This Section 6 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

6.2 We keep your information for the time necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it.

6.3 Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

7. Your GDPR rights

7.1 In this Section 7, we have listed the rights that people who reside in the European Union have under the General Data Protection Regulation (GDPR) data protection law.

7.2 Your principal rights under data protection law are:

(a) the right to access - you can ask for copies of your personal data;

(b) the right to rectification - you can ask us to rectify inaccurate personal data and to complete incomplete personal data;

(c) the right to erasure - you can ask us to erase your personal data;

(d) the right to restrict processing - you can ask us to restrict the processing of your personal data;

(e) the right to object to processing - you can object to the processing of your personal data;

(f) the right to data portability - you can ask that we transfer your personal data to another organization or to you;

(g) the right to complain to a supervisory authority - you can complain about our processing of your personal data; and

(h) the right to withdraw consent - to the extent that the legal basis of our processing of your personal data is consent, you can withdraw that consent.

7.3 These rights are subject to certain limitations and exceptions. You can learn more about the rights of data subjects by visiting: https://edpb.europa.eu/our-work-tools/general-guidance/gdpr-guidelines-recommendations-best-practices_en and https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.

7.4 You may exercise any of your rights in relation to your personal data by written notice to us, using the contact details set out in Section 15.

8. About cookies

8.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

8.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

8.3 Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

9. Our service providers that use cookies

9.1 Our service providers use cookies, and those cookies may be stored on your computer when you visit our website. You can view the individual cookies used by our service providers in Section 10.

9.2 We use CookieYes. CookieYes is a cookie consent management platform that enables us to obtain your consent to the data processing of various cookies and to inform you about the purposes of the various cookies. When you make settings on the consent management platform, CookieYes will set a cookie in your browser in order to be able to allocate the consents granted by you or the withdraw of any given consent. You can find out more about CookieYes by visiting https://www.cookieyes.com/about, and you can review CookieYes's privacy policy at https://www.cookieyes.com/privacy-policy.

9.3 We use Squarespace. Squarespace is a website building and hosting platform that we use to host our website. Squarespace uses some necessary cookies so visitors can navigate and use key features on our site. We do not use Squarespace for analytics. You can find out more about Squarespace's use of information by visiting https://www.squarespace.com/data-privacy, and you can review Squarespace's privacy policy at https://www.squarespace.com/privacy.

9.4 We use Vimeo. Vimeo is a video hosting, sharing, and services platform that we use to host and embed all the videos on our website. For embedded videos, all third-party and ‘non-essential’ cookies have been removed from the Vimeo Player. Any remaining cookies are characterized as ‘essential’ for the operation of the streaming video player. You can find out more about Vimeo’s use of cookies by visiting https://vimeo.com/cookie_policy, and you can review Vimeo’s privacy policy at https://vimeo.com/privacy.

9.5 We use Google Analytics 4. Google Analytics 4 is a web analysis service provided by Google. The information gathered is used to create reports about the use of our website. Google may use the data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before data is logged in any data center or server. You can find out more about Google's use of information by visiting https://support.google.com/analytics/answer/12017362, and you can review Google's privacy policy at https://policies.google.com/privacy.

9.6 We use Google Tag Manager. Google Tag Manager is a tag management service provided by Google. This service helps us to manage the tags or scripts needed on this website in a centralized fashion. This results in users' data flowing through these services, potentially resulting in the retention of data. You can find out more about Google Tag Manager's use of information by visiting https://support.google.com/tagmanager/answer/9323295, and you can review Google's privacy policy at https://policies.google.com/privacy.

9.7 We use Google Ads Conversion Tracking. Google Ads Conversion Tracking is a service provided by Google. Google Ads Conversion Tracking shows us what happens after a customer interacts with one of our ads from Google’s advertising platform Google Ads, and helps us to analyze the effectiveness of our ad campaigns. You can find out more about Google Ads Conversion Tracking by visiting https://support.google.com/google-ads/answer/1722022, and you can review Google's privacy policy at https://policies.google.com/privacy.

10. List of cookies that our website uses

11. Manage cookie preferences

11.1 You can change your cookie preferences any time by clicking the button below. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.